Brand kit
The MUTAV brand, ready to use.
Logo, colours, type and ready-made files for press, partners and rental agencies. Download what you need, or the whole kit.
Use the files as they are. Don't redraw or retype the logo.
Our inspirations
Concrete that feels light, structure in plain sight.
Brazilian modernism was an early sign: big, beautiful ideas with real impact come from Brazil.
- 01
Concrete that feels light
For the Brasília Cathedral, Oscar Niemeyer raised 16 curved concrete columns that meet overhead and hold the building up in plain sight. The material is heavy; the arches make it light. The structure doesn't hide behind a façade: it is the architecture.
- 02
Structure in plain sight
That's what we take into MUTAV. A guarantee should work the same way: you can see how it holds up. In our artwork, amber marks the arches, the part that carries everything.
- 03
At the world's vanguard
With modernism, Brazil came to be seen at the vanguard of world architecture. Two Brazilian architects have received the Pritzker Prize: Oscar Niemeyer in 1988 and Paulo Mendes da Rocha in 2006. Today Brazil is at the vanguard again, this time in finance, with Pix and Open Finance. MUTAV is born from that movement and sets out to represent it in rental guarantees.
- 04
The ambition to build from nothing
Rem Koolhaas recalls deciding, at 11, to become an architect after reading about Brasília being built. It wasn't the city plan that moved him; it was the idea that something whole could be built from nothing, changing what seemed fixed. That's the ambition we take from it, applied to the rental guarantee.
01 · Logo
The logo
The M-mark beside the name MUTAV, in capitals. On paper: graphite letters and deep amber. On dark grounds: light letters and amber.
How to use it
- Clear space: at least the height of the mark's amber pill on every side.
- Minimum size: the logo 20 px (5 mm) tall; the mark alone 16 px (4 mm).
- One-colour versions only where colour can't print: stamps, engraving, embroidery.
- Over photos, use the white version.
Don't
- Stretch, rotate or distort it.
- Change the colours or add gradients, shadows or outlines.
- Retype the name or change the space between mark and name.
- Put the colour logo on amber or on busy photos.
02 · Colour
Two grounds, one accent
Paper for the plain side: agencies, letters, forms. Obsidian for the technical side: the reserve and presentations. Amber marks the one thing that matters on each surface.
Obsidian
Dark ground.
Warm white
Text and the mark on obsidian.
Paper
Light ground.
Graphite
Text and the mark on paper.
Amber
The brand colour. Logo and highlights on obsidian.
Deep amber
Logo, fills and large headlines on paper.
On paper, deep amber goes on the logo, fills, rules and large headlines (24 px and up), never on small text: that stays graphite, with an amber bar or underline. On obsidian, amber works at any size.
03 · Type
Three families, three jobs
All open-licensed (SIL Open Font License) and included in the kit.
MUTAV
Outfit 800
Logo only. It's already in the files; don't set text in it.
Rental guarantee
DM Sans 400 · 500 · 700
Headlines in 700, body in 400, emphasis in 500.
R$ 2.400,00
JetBrains Mono
Labels, figures and data; labels in capitals.
Where the brand fonts can't load (email, Google Docs, slides), use Arial or Helvetica for DM Sans and Courier New for the mono. The logo is always an image.
04 · Name
How we write it
| Where | Write | Not |
|---|---|---|
| Text, titles, emails, documents | MUTAV | Mutav, mutav |
| Descriptor | Garantia locatícia · Rental guarantee | Sistema de Garantia Registrada, Protocolo de Garantia de Aluguel |
| Address | mutav.finance | www.mutav.finance in print |
06 · Tokens
Design tokens
Design tokens
Colours, fonts and type scale for developers.
05 · Social
Images for social and links
Profile picture, covers and share images at each network's size.
Profile picture, dark · 1000×1000
Profile picture, light · 1000×1000
Link preview, dark · 1200×630
Link preview, light · 1200×630
LinkedIn cover · 1584×396
X header · 1500×500